Singer and actress IU (Lee Ji-eun) wore a domestic brand dress on the red carpet of the Cannes Film Festival, and the story behind her choosing this dress was revealed.

On the 1st, on IU's YouTube channel 'Now Now', a video titled 'Welcome to dress fitting' was released.

The video showed IU fitting a dress to wear at the '75th Cannes International Film Festival' held in Cannes, France from the 17th to the 28th (local time) of last month. IU's commercial film debut, 'The Broker' (director Hirokazu Koreeda), was invited to the Cannes Film Festival competition section and returned to Cannes with actors Kang-ho Song, Dong-won Kang, Doona Bae, and Joo-young Lee.


In the video, IU said, "I'm trying to share with Yuena (fan club) which dresses are nominated. It's awkward because it's the first time I'm filming the fitting process."

Then, when IU changed into a dress and appeared, the staff cheered on IU's appearance. Then IU said, "It would be difficult to applaud like that every time," and "I'm going to wear about 300 today."

As predicted, IU wore a black off-the-shoulder A-line dress, followed by a sparkling sequin dress, and a purple fairy dress. IU said, "This dress seems a bit heavy", "It's a bit heavy to wear this to greet people and watch a movie. It's too long to walk", "This looks like it needs some courage", "Sweep all the dust out of Cannes I'm going to go." I thought about the dress from various angles.

As soon as IU saw the dress she was wearing on the Cannes red carpet, she fell in love at first sight. Trying on this dress, she said, "It's the prettiest so far. My favorite color. It's the color of moss. I'm growing moss and fern at home."

In fact, she wore this dress that IU fell in love with at her first sight and she walked the red carpet for the world premiere of 'The Broker' held at the Lumière Theater in Cannes, France on the 26th of last month. At the time, she appeared in IU's 'Love at First Sight' off-the-shoulder dress with a subtle mix of green and gray, and she was baptized in camera flashes by reporters around the world.

Since then, this dress has become a hot topic as it is known as a product of Korean dress brand Enzo Choi Jae-hoon, rather than the many luxury brands that she wanted IU to wear her dress with. IU showed off her elegant dress with accessories worth 100 million won, such as necklaces and earrings from French luxury jewelry brand Chaumet.

IU followed her, and at her closing ceremony, she showed off her lovely charm by wearing Gucci's soft green chiffon dress, which is active as a global ambassador.

Netizens commented, "I guess IU's popularity is estimated because it's 300 pairs," "IU has a discerning eye, she's the prettiest", "IU was so pretty on the Cannes red carpet. She wore a luxury dress", etc. admired

Meanwhile, the movie 'Broker' depicts the unexpected and special journey of those who have a relationship around a baby box. Song Kang-ho, Kang Dong-won, Lee Ji-eun (IU), Bae Doo-na, and Lee Joo-young appeared. Song Kang-ho became the first Korean actor to win the Cannes Best Actor Award for this work. It will open on the 8th.